A marketing blog for small business owners and entrepreneurs

What a Brand Foundation Actually Is (And Why Most Businesses Don't Have One) brand personality brand voice business development growth marketing marketing strategy Apr 23, 2026

Most businesses have a logo. Very few have a brand. Here's the difference — and here's what's actually missing.

Let me say something that most marketing consultants won't say out loud: the major...

Header image for Elevation Academy marketing resource and community for blog post titled "10 New Year Marketing Goals: Setting Your Small Business Up for Stardom!" for small business marketing and nonprofit marketing

10 New Year Marketing Goals: Setting Your Small Business Up for Stardom! analytics brand personality brand tone brand voice business development goal setting goals growth marketing marketing strategy Oct 26, 2023

Ah, the New Year – a time of confetti, resolutions, and (let's be honest) some leftover holiday cookies. But as we prepare to dust off the remnants of the past year, it's also the perfect moment to se...

Header image for Elevation Academy marketing resource and community for blog post titled "The Big Picture in Marketing"

The Big Picture in Marketing business development growth marketing marketing strategy Sep 28, 2023

Imagine this: You're piecing together a jigsaw puzzle. Each piece represents a different marketing tactic: social media, email campaigns, events, and so on. Now, if you're only focused on one piece, y...

Understanding Your Digital Marketing Growth analytics goals growth marketing Sep 29, 2020

We have covered goals for growth concerning social media, email marketing, and websites.

Although goal setting is significant, knowing whether you have hit a goal or not is equally as important. (Le...

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